A Dino or an island with a castle, what is your parallel with your Render brand?


Castle with a canel and bridge (Muiden, NL), is the bridge open or closed for communication with the usergroups ?


"You got to find what you love" (Steve Jobs)


Communication is one of the important subjects in any firm, including firms that develop 3D- and render programs. But evenly important for hardware firms like NVIDIA, INTEL, Apple, Google, HP etc. Or Banks or Investment Banks.


Just one example to start

JP Morgan tells you that they want to communicate (website and quote below) with you and listen. But if a TV reporter from abroad (NOS) is at their doorsteps (after 4 mails and several telephone calls), the security asks them to remove the camera plus the reporter elsewhere. There is no interest or possible to speak to the pressofficer inside. But of course their official standpoint is totaly different:

Theory in green, practice in red.

"The strength of our company has allowed us to always be there for our clients and communities - in good times and in bad times - and this strength enables us to continually invest in building our businesses for the future."

Jamie Dimon, Chairman & CEO, JPMorgan Chase & Co.

Theory (green) and Practice (red) in communicating.


From the same website:

Operational Excellence

"As important as strategy is, we have to execute to win. Execution involves every employee and every contact we have with customers. The devil is in the details. We must act quickly on problems; drive results, not just activities; and ensure detailed follow-up so that we meet our commitments."

A commitment to integrity, fairness and responsibility.

A great team and winning culture.

Just examples from the many to come or to experience yourself in your communication with companies. What they want to communicate is more or less opposite with the way they do, or perform.


It looks that if there was a price to give away then Steve Jobs will be the number one. Steve Jobs' most inspiring Speech !!

Febr. 13 2013

Only sound at TED (Standord University commencement speech) Talk.

632.410 viewers / listeners

Steve Jobs' most inspiring Speech When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything " all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." Steve Jobs' most inspiring Speech ever!

What Steve nailed

Using personal stories to make his points

"Tell a story. Make a point." Bill Gove, the first president of the National Speakers Association

Stories grab people's attention and make your points memorable. If they remember your story, they will remember your point. And, because they were his personal stories, they were unique.

Being humble. From the start with his humble thank you, followed by an "I can't believe I'm here's mile to his admission of dropping out of college, Job's low-key " not about me" attitude made him very likable. And when people like you, they are more likely to listen to you.

Getting a chuckle in the first 30 seconds. This line, delivered at a Stanford University graduation, was a little self-deprecating humor: "I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation."


The Big Take Away: Telling 3 stories can make a great speech

June 14, 2005, Stanford report.

Stay Hungry. Stay Foolish.

11 of the Best TED (Technology Education/entertainment and Design) Talks every human should watch


Great conferences



Cooke's statement could be transformered to 3D- and render software and the time to publish that.

Cooke about the Apple Watch intro

"Don't ship something before it's ready. Have the patience to get it right. And that is exactly what's happened to us with the watch."


Keynotes differ from speeches. The winner for a long time now, after Steve is no doubt NVIDIA CEO Jen-Hsun Huang.

He knows where he is talking about and the subject is often very technically. He knows how to bring that forward and communicate with the outside world, the customers, the dealers, competitors, the manufacturers, the press and of course the stockholders.

If a firm is able to step out of their own shadow and gets inspired by the way NVIDIA is communicating, start doing that right now. But if a CEO (Chief executive officer) or MD (managing director), information technology director, director of communications, chief executive, development director etc. is not willing to do that. Perhaps the hierarchy and the culture is quite the opposite, stay close, do not talk to outsiders including customers. Build a Fort Canal around the castle and close the fortbridge once a day for just a few minutes.

Belgian castle Jemeppe in Hargimont, 13e century.

In theory it must have been like the Belgian castle in the Netherlands (green arrow).

In practice it worked out complete the opposite (red arrow). The castle in Almere, or what has become of it. After not acting by the the Dutch Rabobank for many years. They did't had the courage to make something out of this.

Hiërarchie wordt tegenwoordig veelal gebruikt om een structuur weer te geven waarin de machtsverhoudingen worden bepaald. Het wordt in ieder bestuursstelsel gebruikt, zodat men een zicht krijgt tussen lagere en hogere organen binnen een bedrijf.

hiëros = heilig, holy


A group that controls an organization and is divided into different levels.
The definition of hierarchy is a group of people or things arranged in order of rank
or the people that rank at the top of such a system.
Linear hierarchy, branching hierarchy, flat hierarchy, overlapping hierarchy.
Hierarchy is typically depicted as a pyriamid with one or more directors on the apex and tens or hundert people on the base.


Vaste teams en Variable teams in een bedrijf


Top three Steve Jobs Speeches


Apple's partnership with Microsoft at Macworld Boston 1997

2005 Stanford Commencement Address

iPad 2 Keynote, march 2011

Chinese 'Steve Jobs'

Chinese Entrepreneur impersonates Steve Jobs

Xiaomi's co-founder Lei Jun stage presentations are all the way a copy of the big statue of Steve.

Unlike many execs, Lun speaks his mind, both on and off stage, with a flat tone, fast pace and sometimes deadpan sense of humor.

According to Lun, he has all the right ingredients to be the next Steve Jobs.